Meta Lead Ads (Facebook, Instagram & Messenger Lead Generation Ads) allow you to find people who may be interested in your products or services and collect information from them.

Using an Instant Form, you can collect contact information such as name, email address, phone number and more. These forms also let you include custom questions to help you understand your potential customers and reach your business goals.

You can use lead ads to:

  • Identify potential customers for your business
  • Collect subscriber information for your company newsletter
  • Encourage downloads of white papers or brochures
  • Understand the interests and behaviors of potential clients
  • Get people to enroll in your programs

You can create lead ads in Meta Ads Manager or from your Facebook Page.

  • Meta Lead ads appear in Facebook Feed, Facebook Stories, Instant Articles, In-Stream Videos, Marketplace, Instagram Feed and Instagram Stories.
  • When people click on your ad, they will be prompted to fill out your form. After people have submitted your form, you can download your leads data directly from Meta Ads Manager or Meta Business Suite, or connect to a CRM system such as Mailchimp or Salesforce.

Just a few taps can lead to great things.

Lots of people want to hear from your business, but filling in forms can be difficult on mobile. Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up – it’s already pre-populated with their Facebook contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your business.

Make the most of mobile.

Pre-populated forms means people can submit their contact information with ease, even on the small screen.

Reduce drop-offs.

Our lead ads do most of the work of filling in contact forms, so people are more likely to complete them.

Find leads that matter.

Reach the right people by pairing lead ads with our audience selection and optimisation products.

Ask the right questions.

To get higher-quality leads, customise your forms to ask for the most important information first.

Integrate with your CRM.

Newly generated leads can be synced directly with your CRM, so your sales team can take immediate action.

Give people what they want.

Lead ads can take many forms: quote or demo requests, newsletter subscriptions, event registrations and more.

Customise your lead ad.

Lead ads are so much more than just a form – they can help you drive objectives from the top of the funnel – such as Brand Awareness and Reach – to customer acquisition. Optimise your lead ads for quick follow-ups or higher-quality leads with custom features.

I look forward to welcoming you on board as my newest student,


Ing. Tomas Moravek & Team

The Interned Efficiency Awarded Facebook Ads Expert

Who this course is for:

  • For You.
  • Business Owners, B2B, B2C, Local Business Owners, & Everyone Wishing to Attract More Customers and Generate Leads Through Facebook, Instagram & the Web, Including Service Providers, Consultants, Sales Reps, Etc.